Our Instructors
Joel “Papu” Pereira
Founder of Activity Surf Center and proud Ericeira local, Papu is a lifelong surfer who’s carved waves around the world. With deep roots in the ocean and a heart set on sharing the surf lifestyle, he turned his dream of opening a surf school in Ericeira into one of the most respected names in town.
With over a decade of experience, Papu knows the Ericeira coastline like the back of his hand. A seasoned fisherman and ocean lover, his passion for surfing, teaching, and the local surf community shines through in everything we do. Come learn from one of the best and feel the real spirit of Portuguese surfing.
Vinicius “Vini” Mendes
- Meet Vinicius “Vini” from Brazil – a skilled surf enthusiast who grew up riding waves across Brazil before falling in love with the surf lifestyle in Ericeira. Now, he knows every surf beach in town like the back of his hand. Super friendly and always ready to help, Vini is your go-to guy for surf lessons, surfboard rentals, and all things surf. He’s a master at reading surf forecasts and matching the right beach to the day’s conditions and your skill level. Whether you're new to surfing or looking to level up, Vini will guide you to the best surf experience possible – and might even surprise you with a small surf treat. Stop by and say hi – your surf adventure in Ericeira starts here!
Rukmini “Ruki“ Blum
Meet Rukmini, one of Portugal's top surf instructors and a true professional. She's a 30-year-old yogini with deep roots in the Hare Krishna philosophy. With 7 years of Yoga instruction and training from the Patanjali Yoga Foundation in India, she now calls Ericeira home. Blending her passion for surfing and Yoga, Rukmini offers a unique, holistic approach to surf lessons. Join her to experience the perfect harmony of waves and mindfulness. Namaste.
